Bill Matassoni A Memoir Apk
Latest version 1.21
18 Jun 2018
Apk Infos
| Version | 1.21 |
| Rating | 5.0/5, based on 11 votes |
| Size | 11.5 MB |
| Requires Android | Android 4.1+ (Jelly Bean) |
| Author's Notes | A journey on strategy, marketing, spaces, dimensions and capitalism. |
About Bill Matassoni A Memoir APK
Table Of Contents
Description
Bill Matassoni, a former McKinsey & BCG partner, lays out his life and adventures in this swashbuckling memoir.When we think about marketing we tend to think about advertising and the promotion of products and services. Maybe some of us remember Mad Men and Death of a Salesman. This is a story about an entirely unusual career in marketing—unusual because it focuses on selling what its author calls ‘ephemeral” products. It is a success story that takes many twists and turns as it recounts the challenges of promoting products as different as philanthropy and management consulting. How, for example, in the 80’s McKinsey changed its positioning to become a " leadership factory.” It describes how the author learned to convince people to take drugs that won’t cure them but keep them alive and how to convince investors to finance a student’s education.
Selling ephemeral things makes you think differently about marketing. “If you want to succeed,” says Bill Matassoni, "make sure you understand that the game is about constructing new market spaces with genuinely new dimensions. and realize that you need to redesign the systems that surround and deliver the value both you and the customer can now see."
Bill started his management consulting career in 1980 when he joined McKinsey & Company. He was a partner for almost 20 years responsible for building the firm’s reputation and protecting its brand and worked closely with many of his colleagues worldwide. He was publisher of the McKinsey Quarterly and responsible for much of McKinsey’s internal communications, including the creation of McKinsey’s systems to manage and disseminate its practice knowledge.
Bill left McKinsey to join Mitchell Madison Group, a strategy consulting firm he helped take public through its sale to USWeb/CKS in 1999. He thereafter joined The Boston Consulting Group, where he headed for over five years a group responsible for innovation, marketing and communications. As at McKinsey, Bill worked closely with several of BCG’s thought leaders to develop their ideas and turn them into consulting assignments. Bill retired from BCG a few years ago and founded The Glass House Group, a consulting firm that helps professional service firms with branding and marketing issues.
Bill is a graduate of Phillips Andover (1964), Harvard College (B.A. Literature, 1968) and Harvard Business School (M.B.A., 1975).
For many years Bill was on the board of trustees of United Way of America and United Way International. He is now on the board of trustees of First Book and a senior advisor to Ashoka, an organization that invests in social entrepreneurs. He remains interested in the management and marketing of professional services firms and social marketing.
This book is not for sale. Please contact kris@firmsconsulting.com for access details.
Latest updates
What's new in version 1.21
FixesHow to install Bill Matassoni A Memoir APK on Android phone or tablet?
Download Bill Matassoni A Memoir APK file from ApkClean, then follow these steps:
Update Phone Settings
- Go to your phone Settings page
- Tap Security or Applications (varies with device)
- Check the Unknown Sources box
- Confirm with OK
Go to Downloads
- Open Downloads on your device by going to My Files or Files
- Tap the APK file you downloaded (com.firmsconsulting.billmatassoni-v1.21-ApkClean.apk)
- Tap Install when prompted, the APK file you downloaded will be installed on your device.
Older Versions
| 1.21 (21) | 11.5 MB |
Questions & Answers
Q: What is an APK File?
A: Just like Windows (PC) systems use an .exe file for installing software, Android does the same. An APK file is the file format used for installing software on the Android operating system.
Q: If I install an APK from this website, will I be able to update the app from the Play Store?
A: Yes, absolutely. The Play Store installs APKs it downloads from Google's servers, and sideloading from a site like ApkClean.net goes through a very similar process, except you're the one performing the downloading and initiating the installation (sideloading).
As soon as the Play Store finds a version of the app newer than the one you've sideloaded, it will commence an update.
Q: Why ApkClean.net can guarantee APK 100% safe?
A: Whenever someone wants to download an APK file from ApkClean.net, we'll check the corresponding APK file on Google Play and allow user download it directly (of course, we'll cache it on our server). If the APK file does not exist on Google Play, we'll search it in our cache.
Q: What are Android App permissions?
A: Apps require access to certain systems within your device. When you install an application, you are notified of all of the permissions required to run that application.
Don't hesitate to contact us if you have any questions or concerns.
(*) is required
User's Reivew
5 ★This was hard to put down - I read it in only a few hours. Bill's perspective on Marketing and his experience both in and beyond the world of consulting left me inspired, hopeful, and energized! I loved how "real" Bill was in his memoir. Here you have a man of exceptional education, experience, and influence (someone who was mentored by Marvin Bower himself and who shaped the thinking and trajectory of McKinsey) sharing his life and his thinking in a relevant, witty, and motivating memoir. It's beyond unique. Most importantly, reading this memoir has given me a new perspective on my profession and in how I think about the challenges that clients face. It encouraged me to think outside the box, challenge the status quo, and look for experiences that matter - to be a world changer. Thanks to Bill and the FC team for sharing this with all of us. Your work is truly and inspiration!
5 ★A witty and humble walk through the life achievements of an incredible man.I must say I was first intimidated when I read Bill's credentials but hehas such an unassuming way of recounting the good and the bad that youquickly feel that you are sitting in his glass living room debating abouthealthy beer. Thank you Bill for showing people like me that a bright poorboy can have great impact on people and respectable institutions withoutchanging personality.
5 ★Marketing saves the world by Bill Matassoni is a masterpiece like few outthere. Lord Rutherford used to say “if you can’t explain your physics to abarmaid it is probably not very good physics”; adapted to marketing, BillMatassoni’s memoir truly succeeds to bring across his experience, mindsetand insights in an anecdotal, humourful and clear manner. This memoir is amust read for anyone interested in leaving an impact on the world. It shallbe considered alongside Confessions of an Advertising Man by David Ogilvy.Ps - love the smooth app
5 ★Love it. Instead of entering the crowded market of business books, Bill tells his story, and while doing so, somehow manages to condenses a lifetime of experience into a unique take on what marketing is, and what it's capable of doing. Bill has an impeccable background, but his writing is friendly and approachable. He's candid, but doesn't overshare or bore you with too many details. It's like you ran into him at a bar, in a good way. This one is going onto my shelf.
5 ★"Marketing Saves the World: A Memoir" does several things at once: reflecton the past, express gratitude, as well as encourage readers to breakbarriers. As the title suggests, this memoir is entertaining andinstructional. It was such a page turner, I read it in one sitting. It leftme with not only a framework to reach my goals, but also with inspirationthat I too could leave a mark on the world. Bill lays out everything fromwhat works and what doesn't work. By reading his memoir, you are bypassingpotential pitfalls as he lays out his steps to success. Thank you for sucha great gift!!
5 ★Inspirational. Candid. Fun. Deep. Thank You, Bill. These are the firstwords to describe a marvelous light-read about marketing strategy from anEx-Partner Mckinsey and BCG which walks us through the marketing challengesof different firms and how he approached to address them while defining anew competitive dimension for them. Insider perspectives shared by Bill areunique to find. A must read for anyone serious about Consulting andMarketing Profession.
5 ★Bill's memoir is reflective of his exceptional mind. It is a thought provoking read with emphasis on redefining value which might be a complete outlier to the norm, and a radical way of assembling policies, flows, and decisions in combination with innovative system redesign. The memoir explains in a concise, intellectually intriguing, and storytelling format what marketing is, what marketing is not and more importantly how to transform any space. It exposes and expands the mind of the reader to the uniqueness of creation; the exceptional value creation of markets and bending of spaces brings. Bill's memoir tells with several examples from his career how successful marketers appeal to the emotions of the consumer while addressing technicality, functionality and giving value like no other. Appealing to the emotional side of clients means caring about their needs; the problems they face in real life. The reference to "bending space" in the world of marketing is about creating new realities, which requires courage and ability to think differently. My favorite chapter was poet and lingerie because of the fact that marketing is an art and science which I found exceptionally appealing.
5 ★Classic and Insightful - Bill Matassoni’s memoir distils many marketinglessons and insights. Even seasoned marketers will learn a lot from thisbook. Bill introduces completely new ways of thinking. The pages containexamples from many different industries. These examples will transform theway you think about marketing. This book will become one of the classicworks in marketing over the next few years. Read it, read it again and keepreading it every year.
5 ★Reading Bill's Memoir is like sitting on the couch in the glass house on aSunday afternoon, listening to his great stories while sipping beers.Michael mentioned Bill as the most pleasant person he knows. I would nodsurly although I haven't met Bill in-person. Bill makes things fun. Ilaughed several times when reading the book, about the narrative deviatingfrom the difficult challenge in front to some crazy parties, about theconvincing argument turning beer's damage on brain cells a benefit, and atmany jokes Bill made, even when the situation he was in wasn't so pleasant.On the other hand, Bill is candid. The same quality I came across fromMichael and the Bower I read about. Bill was open about his failure,spending two dense pages reflecting on it. He talked about things that thefirm tried to hide. He gave honest opinions to his respected mentor andclose colleague, although it might mean disproving their hundreds of hoursof work. It also shocks me how much Bill shares in the book, both on hispersonal and professional life. At some point when reading it,, you'dprobably think you were working with Bill in redefining one of the mostelite consulting firms back in the 70s. You knew those partners and theirpersonalities; you heard the discussion; you saw the exact words on thosememos; you witnessed how those crucial decisions were made. Many seniorpeople at the firm today wouldn't be able to understand those thinking asdeeply as you do. Because you get to look at them through the eye ofBill's, who led those moments. To me, Bill is like an architect. He doesn'tonly build things from scratch, he rebuilds the existing ones - likedis-constructing and re-constructing a condo with people living in it. Billdoes it so well with one basic idea, space and dimensions. It's thefundamental concept that made him and his career. In his memoir, Bill triesto explain this concept and the way he uses it to his readers, using amplestories with extreme details. Only a few people could develop a simpleconcept in such depth and breadth, and even fewer people could live up toit for a couple of decades. Bill is the only one person I've seen who doesthe latter, literally with his glass house and the statue. Undoubtfully,Bill's book and his show reshape my views on marketing. While the ideas areso profound that I need to revisit it every while to unlock more insightsin this short book, at least for now, I've believed marketing can changethe world. Bill and many people in his stories have done so. Thanks to Billfor taking his time sharing all of these. Also thanks to Michael, Kris, andother people at FC for putting the book and show together. If you have theprivilege of reading this book, I hope this could help you change yourlife, and then the world. Cheers, Claire
Similar Apps
Top Apps
