Marketing Management Apk
Apk Infos
| Version | light-1.0 |
| Rating | 3.1/5, based on 7 votes |
| Size | 3.6 MB |
| Requires Android | Android 4.0+ (Ice Cream Sandwich) |
| Author's Notes | Simple and clean notes of marketing management for learn business activities. |
About Marketing Management APK
Table Of Contents
Description
Simple and clean notes of marketing management for learn business activities. Marketing Management has very important topics which are given below unit wise :Unit - I
Concept of Marketing and marketing Management
Difference between market and marketing
Retailing and selling.
Functions of marketing management Role of marketing in economic development
Indian Marketing
Environment Marketing mix
Marketing planning
Planning Process
Market Segmentation; its concept, Nature and bases
Unit - II
The Concept and Component of Marketing Information System
Marketing Research Concept
Objectives and process
Role, Factors and Steps of Sales forecasting
Product planning and development
Product classification
Product life Cycle
Product Positioning and diversification
Development of New Product
Unit - III
Product Branding and packaging Product pricing decision
methods of Price Determination
New Product Pricing
Resale Price Maintenance
Challenges before modern Marketing in India
Marketing and Social responsibility
Marketing Ethics
Unit - IV
Concept and significance of sales promotion
Sales promotion Programmes and strategies
Sales Management : Meaning, objective, Recruitment and selection
Training Compensation to sales staff
Role and significance of Personal selling
Qualities of sales force
Types of personal selling
Channels of Distribution
Concept and components of Physical distribution
Unit - V
Concept, Nature, Objectives and Importance of Advertisement
Effects of Advertising on production
Market
Social effects and Ethical issues in Advertising
Advertising process
Media role and their selection
Advertising Message Measuring Advertisement Effectiveness
Objective and methods
Advertising Audit
Advertising Agency, Function, types and selection
Latest updates
What's new in version light-1.0
New VersionFix issues
Updated UI
Optimized Size
How to install Marketing Management APK on Android phone or tablet?
Download Marketing Management APK file from ApkClean, then follow these steps:
Update Phone Settings
- Go to your phone Settings page
- Tap Security or Applications (varies with device)
- Check the Unknown Sources box
- Confirm with OK
Go to Downloads
- Open Downloads on your device by going to My Files or Files
- Tap the APK file you downloaded (com.commerce.marketing_management-vlight-1.0-ApkClean.apk)
- Tap Install when prompted, the APK file you downloaded will be installed on your device.
Older Versions
| light-1.0 (9) | 3.6 MB |
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